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Girdley's Letter
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Girdley's Letter
Your brand is only as strong as your filter

Your brand is only as strong as your filter

More isn't always better.

Deal fever will cost you millions

Deal fever will cost you millions

Gap knew better. They did it anyway.

The hiring crisis nobody saw coming

The hiring crisis nobody saw coming

It started 45 years ago.

Don’t stick to the plan

Don’t stick to the plan

Run the test. Let it teach you.

Don’t get stuck in your own moat

Don’t get stuck in your own moat

Your biggest strength might be killing you.

The counterintuitive path to $27M per restaurant

The counterintuitive path to $27M per restaurant

Slow compounds into dominant.

Deepfakes only cost $2 now

Deepfakes only cost $2 now

If the pond keeps shrinking, we’re all big fish eventually.

Cheap signals lie

Cheap signals lie

Ford learned the hard way not to pop the dream.

When to be unreasonable

When to be unreasonable

“It is possible to commit no mistakes and still lose.”

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