I love how Waffle House takes orders. There’s no tablet, no notebook, no ticket system.

They just set up condiments on the plate.

The kitchen reads the code and knows exactly what to make.

Waffle House condiments arranged on a plate

They call it "pull, drop, mark."

Walk into a Chili's or an Applebee's and there are tablets and automation everywhere, all trying to make things efficient…

While Waffle House line cooks are cooking four orders in 3 minutes.

The cool thing is, it’s not a secret. Anyone could copy the system.

But it only works because the menu is tiny and the people running the grill have been there for years. Denny's would have to change its whole business to pull it off.

So the “system” isn't the moat. The moat is actually two things: a system that perfectly matches the business, and people using the system well.

It reminds me of Toyota.

For decades, Toyota let competitors walk its factory floors. But those competitors couldn’t make it work back home.

Because a visitor can watch it work, and say “oh, the answer is kanban cards.”

But it’s actually that Toyota’s production line was literally built for the system. And the people working that production line understand it and use it efficiently.

So how do you do that yourself?

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Put it into practice

Pick the one task in your business that gets messed up most when someone new does it.

Now ask: how could they get it right on day one without reading anything?

Make the next step visible. Show it, don’t tell it.

And it doesn’t have to be a whole complicated system. Three examples:

Shadow boards: At a good auto shop, every wrench hangs on a pegboard with its outline painted behind it. Nobody has to ask what's missing, or where something goes

Two-bin inventory: Keep two bins of every product or part. When the first one runs empty, it goes on the reorder shelf — time to order more. Nobody counts inventory.

Clear measurement markers: Baristas aren’t measuring 10 ounces of milk, they’re filling to the line. A piece of tape on a pressure gauge marks “in the green”. A red line on a warehouse wall says “stack no higher than this”.

A good book on this is The E-Myth Revisited by Michael Gerber. His big idea: build systems so people with the lowest possible level of skill can still produce the result.

Waffle House did it with a butter packet.

Thanks for reading. Good luck out there.

Michael

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