# Girdley's Letter

> Essential insights for business owners.

This file provides information about Girdley's Letter to help large language models understand and reference this publication's content.

## Posts
- [Twinkies cut the wrong thing](https://newsletter.girdley.com/p/twinkies-cut-the-wrong-thing): Workers paid twice. Bosses got raises.
- [Blows up airports, builds employees](https://newsletter.girdley.com/p/blows-up-airports-builds-employees): His team forgot she wasn't a person.
- [Pepsi won by quitting](https://newsletter.girdley.com/p/pepsi-won-by-quitting): Some wars aren't worth winning.
- [Deprivation vs mustaches](https://newsletter.girdley.com/p/deprivation-vs-mustaches): Got it?
- [Controlled burn](https://newsletter.girdley.com/p/controlled-burn): Desperate times call for desperate measures.
- [The thing that made Escobar killed Escobar](https://newsletter.girdley.com/p/the-thing-that-made-escobar-killed-escobar): Even monsters are good at one thing.
- [Dairy Queen is dying (but only here)](https://newsletter.girdley.com/p/dairy-queen-is-dying-but-only-here): And Warren is winning.
- [I believe in you](https://newsletter.girdley.com/p/i-believe-in-you): Benchwarmer vs all-star.
- [Cult status (and what not to do with it)](https://newsletter.girdley.com/p/cult-status-and-what-not-to-do-with-it): Turns out you can have too many donuts.
- [I built Bedrock for the wrong customer](https://newsletter.girdley.com/p/i-built-bedrock-for-the-wrong-customer): Nobody wants to be left at the altar.
- [Snapchat invented everything and owns none of it](https://newsletter.girdley.com/p/snapchat-invented-everything-and-owns-none-of-it): 450 million fans can't fix this.
- [Don't hide from the hard calls](https://newsletter.girdley.com/p/don-t-hide-from-the-hard-calls): Markets aren't the villain here.
- [Shiny objects that kill](https://newsletter.girdley.com/p/shiny-objects-that-kill): ... but RIP Denny’s.
- [How to start a business you don't work in](https://newsletter.girdley.com/p/how-to-start-a-business-you-don-t-work-in): Plus, an invitation.
- [One hire killed Cartoon Network](https://newsletter.girdley.com/p/one-hire-killed-cartoon-network): He was only doing his job.
- [Get out of the group chat](https://newsletter.girdley.com/p/get-out-of-the-group-chat): Stop blaming it on the rain.
- [Why? Why? Why? Why? Why?](https://newsletter.girdley.com/p/why-why-why-why-why): Don't treat your symptoms.
- [The ugliest $4 billion in footwear](https://newsletter.girdley.com/p/the-ugliest-4-billion-in-footwear): Steve Ballmer would be proud.
- [SBF could justify anything. So could you.](https://newsletter.girdley.com/p/sbf-could-justify-anything-so-could-you): The dangers of Galaxy Brain.
- [Taco Bell](https://newsletter.girdley.com/p/taco-bell): Sixty-four years of beef, beans, cheese, lettuce, tomatoes, onions, sour cream, and tortillas.
- [50+ friction points I didn’t know existed](https://newsletter.girdley.com/p/50-friction-points-i-didn-t-know-existed-85a7): What I tried at my business
- [7 minutes everyone gets wrong about George W Bush](https://newsletter.girdley.com/p/7-minutes-everyone-gets-wrong-about-george-w-bush)
- [The quality trap that built Five Guys](https://newsletter.girdley.com/p/the-quality-trap-that-built-five-guys): A great burger only gets you so far.
- [Where’s your mecca?](https://newsletter.girdley.com/p/where-s-your-mecca): Thoughts from Williamsburg.
- [Steve Jobs killed 70% of Apple's products ](https://newsletter.girdley.com/p/steve-jobs-killed-70-of-apple-s-products)
- [A reminder: we don’t process reality](https://newsletter.girdley.com/p/a-reminder-we-don-t-process-reality): This one hurt.
- [Every problem is a people problem](https://newsletter.girdley.com/p/every-problem-is-a-people-problem): 3 questions to ask.
- [I’m not an attractive lady](https://newsletter.girdley.com/p/i-m-not-an-attractive-lady): This works anyway.
- [Buy for $551 million, sell for $1](https://newsletter.girdley.com/p/buy-for-551-million-sell-for-1): The signals were there. They just didn't want to see them.
- [This guy inherited a 9-figure company](https://newsletter.girdley.com/p/this-guy-inherited-a-9-figure-company): Leadership isn’t what you think it is.
- [The closer you are, the worse you see](https://newsletter.girdley.com/p/the-closer-you-are-the-worse-you-see): A CEO sat on the board for 8 years and still missed it.
- [My totally wrong business plan (that still worked)](https://newsletter.girdley.com/p/my-totally-wrong-business-plan-that-still-worked)
- [How Atari and Chuck E. Cheese died the same death](https://newsletter.girdley.com/p/how-atari-and-chuck-e-cheese-died-the-same-death): Plus: my go-to hiring question.
- [33 years building Roomba... then Brussels killed it](https://newsletter.girdley.com/p/33-years-building-roomba-then-brussels-killed-it): Trying a new format today.
- [Disney World is in trouble ](https://newsletter.girdley.com/p/disney-world-is-in-trouble): What’s actually driving the social media hate?
- [The insane story behind Sriracha’s collapse](https://newsletter.girdley.com/p/the-insane-story-behind-sriracha-s-collapse): Some gut feels are good in scarcity, dangerous in abundance.
- [The Ross Perot school of business partners](https://newsletter.girdley.com/p/the-ross-perot-school-of-business-partners): Q&A from a recent talk on business incubation.
- [Distribution =/= business. Orange County Choppers learned the hard way.](https://newsletter.girdley.com/p/distribution-business-orange-county-choppers-learned-the-hard-way): OCC had $40M. Then nothing.
- [What every Papa John's post-mortem misses ](https://newsletter.girdley.com/p/what-every-papa-john-s-post-mortem-misses): John Schnatter’s meltdown was just the surface
- [How I’m starting my next business](https://newsletter.girdley.com/p/how-i-m-starting-my-next-business): My three-year prediction is paying off.
- [Fast no beats long maybe ](https://newsletter.girdley.com/p/fast-no-beats-long-maybe): What I've learned from killing ideas (and when to do it)